Redesigning MyGlamm’s product details page to increase more business

Abhi Chatterjee
6 min readMay 13, 2021

Old Design

My Role

  • Understanding
  • Research
  • User Persona
  • Imagination & Verification
  • Wireframe
  • Prototype
  • Mood Board
  • Final Design
  • Usability & User Testing

Empathise-Know the user you’re designing for

About MyGlamm

What is MyGlamm?

MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm — POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 600 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 50 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalized, content and tutorial fuelled post purchase experience through its App. Investors in MyGlamm include french beauty major L’Occitane and silicon valley venture capitalist Bessemer Venture Partners.

  • Website-https://www.myglamm.com/
  • Industry-Internet
  • Company size-501–1,000 employees
  • Headquarters-Mumbai, Maharashtra
  • Type-Privately Held
  • Founded-2015
  • Specialties-Makeup and Beauty

MyGlamm Timeline

Other Information

Play Store Review

Others Similar App

Nykaa

Nykaa is an Indian lifestyle retailer of beauty, wellness, and fashion products that was founded by Falguni Nayar in 2012. The Mumbai-based company has an omnichannel presence in the country with offline beauty stores and a fashion store. It retails over 2,000 brands and 200,000 products across its platforms.

Play Store-https://play.google.com/store/apps/details?id=com.fsn.nykaa

Play Store Review

Oriflame

Oriflame Holding AG is a Multi-level marketing company that primarily sells beauty and personal care products. Oriflame was founded 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and Bengt Hellsten

Play Store-https://play.google.com/store/apps/details?id=com.oriflame.oriflame

Play Store Review

Purplle

Purplle gives an online space to your Beauty and wellness needs. We showcase some of the best products from the leading brands in the world. It aims to take your shopping experience to a completely different level. We know shopping infuses an incomparable high. And we plan to give all you shopaholics a platform to do the job more frugally. So that the multi-tasker in you can juggle many balls at the same time.

Play Store-https://play.google.com/store/apps/details?id=com.manash.purplle

Play Store Review

User Research

User research focuses on understanding user behaviors, needs and motivations through observation techniques, task analysis and other feedback methodologies.

I have two research methods i.e. Qualitative and Quantitative analysis. In the qualitative analysis, I have taken the interview of 20 users to understand the experience that they face during shopping cosmetics, makeup & beauty products. In quantitative analysis, I have taken surveys of 10 people.

What is your age?

  • 15–25 (60%)
  • 26–40 (40%)

Your gender?

  • Male (20%)
  • Female (80%)

Your occupation?

  • Student (40%)
  • Employee (30%)
  • Businessman (20%)
  • Others (10%)

Have you used online shopping to buy cosmetic products?

  • Yes (80%)
  • No (20%)

What is your favorite ecommerce App?

  • Flipkart (40%)
  • Myntra (25%)
  • Amazon (20%)
  • Nykaa (10%)
  • Others (5%)

What is your favorite Brand?

  • LOreal (30%)
  • Lakmé (25%)
  • MAC (20%)
  • Others (25%)

Have you used any cosmetic ecommerce app to buy products?

  • No (80%)
  • Yes (20%)

What is your favorite thing when you use any ecommerce app?

  • Discount (60%)
  • More Info (20%)
  • Usability (20%)

What is your favorite color?

  • Pink (40%)
  • Red(20%)
  • Blue(20%)
  • Purple(10%)
  • Black(10%)

When you choose a cosmetic product what is your main criteria?

  • Looks (40%)
  • Quality (40%)
  • Others (20%)

Have you heard about MyGlamm?

  • No (70%)
  • Yes (30%)

Can you please download the app & share your experience?

  • Yes (90%)
  • No (10%)

What is your experience about MyGlamm?

  • Design (60%)
  • Usability (50%)
  • Offer (70%)
  • Specific information you want (40%)

Define-Define everything about the user

User Persona

To complete the assignment, I tried to get some surveys from friends about their current experience, their characteristics and the main insights we got are based on the survey results.

Empathy Map

Empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Empathy map represents a group of users, such as the customer segment.

I have skipped this part as of now because of the short time.

Ideate-Come up with some unique ideas

Imagination & Verification

Test-Test your design to get user’s feedbacks

Usability Testing

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.

Here I tested this product as a user & shared the prototype to my friends for their review.

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Abhi Chatterjee

UX Designer at Dubai Municipality specialised in User research & Interaction Design