Empowering Mobile-Dependent Writers: Designing the Android App for Ved
6 min readFeb 13, 2024
Introduction
- Design Challenge: Develop Android app for Ved, aiding writers like Raju without laptops.
- Raju’s Profile: Bilingual writer from Rajasthan, mobile-dependent, intrigued by Ved’s potential.
- Mission: Facilitate mobile use, create seamless journey, adhere to Material Design.
- Objectives: Educate users about Ved’s AI, inspire action.
- Deliverable: UI screens for Raju’s journey, emphasize rationale, potential for micro-interactions/prototypes.
Background
Mugafi Overview:
- Comprehensive platform for writers.
- Offers end-to-end solutions.
- Focus on learning, creating, rights management, and monetization.
Ved: Script-Writing Companion:
- Recently launched Ved.
- Tailored for scriptwriters.
Mission:
- Building India’s largest script, character, comic, and content library.
- Revolutionizing the entertainment industry.
Innovation Approach:
- Integrating AI and human mentoring.
- Goal: Assist writers in creating compelling intellectual property (IP).
Target Audience
Audience Type:
- Passionate writers aspiring to pursue careers in various writing fields.
Geographic Diversity:
- Audience hails from different regions across India.
Urban and Rural Reach:
- Inhabitants of metropolitan cities like Mumbai.
- Residents of small villages in Rajasthan.
Engagement Levels:
- Ved attracts significant engagement from Tier-2 and Tier-3 audiences in India.
Problem Statements
Limited Access for Mobile Users:
- Mobile-dependent writers like Raju lack access to Ved, which is currently desktop-exclusive, limiting their usage.
Overcoming Writer’s Block and Generating Ideas:
- Writers, including Raju, struggle with writer’s block and idea generation.
- The challenge is to offer an effective AI solution for these issues.
User-Friendly Mobile Experience:
- Designing a user-friendly Ved Android app is crucial, especially for users like Raju.
- The problem is to ensure seamless integration and an intuitive mobile writing experience.
Educating Users on Ved’s Capabilities:
- Users need clear understanding of Ved’s AI chat assistance.
- Effective education on Ved’s features and usage is essential.
Motivating Users to Start Writing:
- Encouraging aspiring writers, like Raju, to initiate their writing journey with Ved on mobile devices is a challenge.
Providing Guidance and Tool Explanation:
- Users, such as Raju, require clear guidance on using Ved effectively.
- Designing a tool guide with coach marks and nudges is necessary.
User Persona
Demographics:
- Name: Raju
- Age: 30 years
- Location: Small village in Rajasthan, India
Background:
- Raju is a passionate writer who enjoys creating stories.
- He has some experience in writing, and people even pay him for his work.
- Raju is proficient in both Hindi and English, allowing him to write in both languages.
Technology Usage:
- Due to the absence of a laptop, Raju relies on his mobile phone for writing.
- He is familiar with using smartphone apps for various purposes.
Discovery of Ved:
- Raju recently discovered Ved, an AI scriptwriting assistant.
- He had the chance to try Ved on his friend’s laptop and was impressed by its capabilities.
Motivation and Excitement:
- Raju is excited about using Ved on a daily basis to enhance his writing.
- He believes Ved can help him overcome writer’s block and generate story ideas when needed.
Goals:
- Raju’s primary goal is to write creatively and efficiently on his mobile device.
- He aims to use Ved’s AI chat to improve his writing process, receive plot suggestions, and complete a 500-word short story.
Challenges:
- The main challenge for Raju is the unavailability of Ved on mobile, as it’s currently designed for desktop usage.
Expectations from the Android App:
- Raju expects the Android app of Ved to be user-friendly and help him seamlessly integrate AI assistance into his writing process.
- He looks forward to a tool guide within the app to explain how Ved works and guide him effectively.
Aspirations:
- Raju aspires to further develop his writing skills and creativity.
- He sees Ved as a valuable companion on his writing journey.
Desktop Screenshot
User Journey
Step 1: App Launch
- Raju opens the Ved app on his Android device.
Step 2: Welcome Screen
- A warm welcome message appears on the screen, introducing Ved’s capabilities.
- Raju is prompted to log in or create a new account (if he hasn’t already).
Step 3: Home Dashboard
- Raju lands on the Home Dashboard, featuring a user-friendly interface.
- The dashboard displays options like “Start Writing,” “My Projects,” “AI Chat,” and “Tool Guide.”
Step 4: Starting a New Project
- Raju selects “Start Writing” to begin a new project.
- He chooses the project type: “500-Word Short Story.”
Step 5: Writing Interface
- Raju is presented with a clean, distraction-free writing interface.
- At the bottom, he can access the AI chat feature for assistance.
Step 6: AI Chat Assistance
- Raju begins writing his short story.
- When he encounters writer’s block, he engages the AI chat by tapping the chat icon.
- The AI chat offers prompts, writing tips, and plot suggestions to help Raju overcome the block.
Step 7: Completing the Story
- With AI assistance, Raju completes his 500-word short story efficiently.
Step 8: Sharing the Story
- After finishing the story, Raju clicks on “Share.”
- He has options to share his story via social media, email or other apps.
Step 9: Tool Guide and Coach Marks
- Raju explores the “Tool Guide” section, which provides an interactive tutorial.
- Coach marks and nudges appear, guiding Raju on how to use Ved effectively.
- The tool guide explains Ved’s features, such as overcoming writer’s block and generating ideas.
Step 10: Completed Journey
- Raju successfully wrote, completed, and shared his short story using Ved on his Android device.
- He now feels more confident and inspired to continue his writing journey with Ved’s assistance.