Figma’s Biggest Leap Yet: AI-Powered Sites, Make, Draw & Buzz Unveiled at Config 2025
Figma has unveiled its most significant update to date at Config 2025, introducing a suite of AI-driven tools designed to streamline the entire product design and development process. This comprehensive upgrade positions Figma as a formidable competitor to platforms like Adobe, WordPress, and Canva, aiming to provide an all-in-one solution for designers, developers, and marketers.
Introduction: A New Era of Design and Development
At Config 2025, held from May 6–8 at the Moscone Center in San Francisco, Figma announced a transformative expansion of its platform. The company introduced four groundbreaking tools — Figma Sites, Figma Make, Figma Buzz, and Figma Draw — each leveraging artificial intelligence to enhance various aspects of the design workflow. These tools are set to redefine how teams collaborate, prototype, and bring products to market.
Figma Sites: From Design to Live Website
Figma Sites is a new website builder integrated directly into the Figma ecosystem. It allows users to transform their designs into fully responsive, live websites without leaving the platform. Key features include:
- Pre-built Layouts and Templates: Streamline the design process with customizable templates.
- AI-Generated Code: Use natural language prompts to create interactive elements, such as animations and transitions.
- Content Management System (CMS): Manage and update site content efficiently (coming later this year).
This tool aims to eliminate the need for external website builders, enabling a seamless transition from design to deployment.
Figma Make: AI-Powered Prototyping
Figma Make introduces a prompt-to-code capability, allowing users to convert design prompts into working prototypes. Powered by Anthropic’s Claude 3.7 model, Figma Make enables:
- Natural Language Prompts: Describe desired functionalities, and the AI generates the corresponding code.
- Interactive Prototypes: Quickly build and test app functionalities within Figma.
- Integration with Design Systems: Ensure consistency and scalability across projects.
This feature bridges the gap between design and development, accelerating the prototyping phase.
Figma Buzz: Streamlined Marketing Asset Creation
Figma Buzz is tailored for marketing teams, facilitating the creation of brand-consistent assets at scale. Its capabilities include:Figma Config+1Figma Config+1
- Brand Templates: Maintain consistency across various marketing materials.
- Bulk Asset Generation: Produce multiple assets simultaneously using data from spreadsheets.
- AI-Powered Editing: Utilize generative AI for image creation and editing based on text prompts.
By integrating these features, Figma Buzz simplifies the production of marketing content, reducing reliance on multiple tools.
Figma Draw: Enhanced Vector Illustration Tools
Figma Draw brings advanced vector editing and illustration capabilities directly into Figma Design. This tool offers:
- Brushes and Texture Effects: Add depth and character to illustrations.
- Dynamic Strokes and Progressive Blur: Create more expressive and nuanced designs.
- Text on Path and Shape Builder Tools: Enhance typographic and shape manipulation capabilities.
Figma Draw eliminates the need to switch between different illustration tools, fostering a more cohesive design workflow.
With these innovations, Figma is not just enhancing its platform but redefining the boundaries of collaborative design and development. By integrating AI-driven tools across various stages of the product lifecycle, Figma empowers teams to move from concept to launch within a single, unified environment. As the design landscape continues to evolve, Figma’s latest updates position it at the forefront of this transformation, offering a glimpse into the future of integrated, AI-powered design workflows.
For a visual overview of these updates, you can watch the official Config 2025 keynote below:
