StreamBlend : Your All-in-One Streaming Hub

Abhi Chatterjee
5 min readDec 25, 2023

Problem Statement

Online web streaming is one of the most popular Internet activities.

Whether you want to watch video from across the world, news recaps, TV shows, tutorials, or funny videos, you’re guaranteed to find something you like in many video streaming websites.

Design a video streaming solution which also acts like an aggregator of various streaming platforms and aids in viewing and managing content.

Brainstorming

Imagine a video streaming platform that brings together all your favorite shows and movies from different streaming services. This system has a central database, letting you search for content by title, genre, actor or director and it shows you results from any platform. When you find something you like, just click to watch and it seamlessly streams from the right platform. You can also build playlists, rate and review videos. The system helps you manage your content with features like watchlists, automatic removal of watched items and the ability to organize videos into custom folders. It’s perfect for users who want to enjoy a variety of content without subscribing to multiple services and those who like an easy way to organize and manage their video collection.

Please note :

I mainly focus on android mobile apps for Indian consumers.

Target Audience

Content Lovers:

  • Enjoy a variety of content like movies, TV shows, news, tutorials and funny videos.
  • Seek a platform with diverse content from multiple services.

Multi-Platform Users:

  • Subscribe to or use multiple streaming services.
  • Want a centralized hub for easy access to content across platforms.

Efficient Organizers:

  • Desire a streamlined solution for organizing video collections, including watchlists and personalized folders.

Budget-Focused Consumers:

  • Prefer a cost-effective alternative to access content from various streaming platforms.

User-Friendly Experience Seekers:

  • Value an easy-to-use interface for seamless content discovery, search and viewing.

Socially Engaged Individuals:

  • Appreciate social features like sharing recommendations and participating in community discussions.

Personalization Fans:

  • Interested in personalized content recommendations based on viewing history and preferences.

Top Video Streaming Apps in India

You can check the figma file here.

User Survey

Questions

You can find the google form here.

You can check the excel file here.

SWOT Analysis

Netflix

You can check the figma file here.

Amazon Prime Video

You can check the figma file here.

Disney + Hotstar

You can check the figma file here.

Sony LIV

You can check the figma file here.

Zee5

You can check the figma file here.

User Personas

Primary Persona

You can check the figma file here.
You can check the figma file here.

Secondary Persona

You can check the figma file here.
You can check the figma file here.

Please note :

I am mainly focusing on the primary persona for this assignment.

Empathy Mapping

Priya ( Content Explorer )

You can check the figma file here.

Rahul ( Genre Enthusiast )

You can check the figma file here

User Journey

Priya ( Content Explorer )

You can check the figma file here.

Rahul ( Genre Enthusiast )

You can check the figma file here.

Please note :

I am mainly focusing on On-boarding flow & home page for this assignment.

Task Flow

Onboarding Screens

You can check the figma file here.

Home Screen

You can check the figma file here.

Welcome Screen Wireframes

You can check the figma file here.

Login Screen Wireframes

You can check the figma file here.

Signup Screen Wireframes

You can check the figma file here.

Home Screen Wireframe

You can check the figma file here.

Please note :

I have not completed the home screen wireframe as a short timeline. I will focus on this part in visual design.

Moodboard

You can check the figma file here.

Visual Design

You can check the figma file here.

Prototypes

Welcome Screen

You can check the figma file here.

Home Screen

You can check the figma file here.

Scoping Document

Project Overview:

  • Objective: Design an intuitive and user-friendly video streaming aggregator solution.
  • Scope: user experience (UX) and User interface (UI) design for the streaming aggregator application.

Technical Considerations:

  • Design Tools: Utilize industry-standard design tools like Figma, Sketch or Adobe XD.
  • Prototyping: Develop interactive prototypes for user testing and feedback.
  • Collaboration: Set up a collaborative design environment for the design team.

Project Timeline:

  • Phase 1: Research and Conceptualization (4 weeks) : Research user preferences, competitors and conceptualize design approach.
  • Phase 2: Initial Design Drafts (6 weeks) : Create wireframes and initial design drafts for key features.
  • Phase 3: Iterative Design Refinement (8 weeks) : Gather user feedback, refine designs and iterate based on testing.
  • Phase 4: Final Design and Handover (4 weeks) : Develop final design iterations and prepare for handover to development.

Team Structure:

  • UI/UX Designer (Lead) (1)
  • UX Designer (1)
  • Visual Designers (2)
  • UX Researcher (Optional)

Estimated Effort:

  • Total Duration: 22 weeks
  • Manpower: 4 team members

--

--

Abhi Chatterjee

UX Designer at Dubai Municipality specialised in User research & Interaction Design